KML Layers (Keyhole Markup Language)

Put in simple terms, a KML Layer will get you found on Google Maps and Google earth by the use of the lat and long coordinates. Many industries have their own KML layers e.g there is a KML layer for hotels, if you implement a site into this KML layer on Google Earth then your hotel will be marked with a pin on your co-ordinate showing your location to anyone searching for "hotels" in Google Earth.
KML Layers are a great way to be listed in international markets. Though Google Earth may not be used to much in South Africa because of broardband issues, it is widely used throughout the world as a means to pinpoint destinations and foreign businesses.

What Discover Can Do ?

Discover will add you to the best possible KML Layer depending on your industry or craete a new KML Layer if your industry does not exist. We will then pinpoint your location for the world to see. We will also create a Google Maps link for your company so that finding you becomes easy for your clients

Wiki description of KML Layers?
The KML file specifies a set of features (placemarks, images, polygons, 3D models, textual descriptions, etc.) for display in Google Earth, Maps and Mobile, or any other 3D earth browser (geobrowser) implementing the KML encoding. Each place always has a longitude and a latitude. Other data can make the view more specific, such as tilt, heading, altitude, which together define a "camera view". KML shares some of the same structural grammar as GML[1]. Some KML information cannot be viewed in Google Maps or Mobile [2].

KML files are very often distributed as KMZ files, which are zipped KML files with a .kmz extension. When a KMZ file is unzipped, a single "doc.kml" is found along with any overlay and icon images referenced in the KML