Case Study: Benefits of restructuring a site for search engine optimisation purposes
Many clients are faced with the decision of whether or not to restructure their site for SEO purposes. This case study will show the benefits to redesigning and restructuring your site for search engine optimisation.
MCG Landscaping made the decision to allow DiscoverSEO to design and restructure the site to achieve improved SEO objectives. The results turned MCG Landscaping into an industry leader and further exposes new business opportunities never considered before.
Results
104 new keywords were indexed due to the new structure and content on the site.
The new structure resulted in more than 10 one-word keywords reaching front page listings. Eg. landscaping and landscapers which jumped more than 40 positions.
Traffic increased from 21 visits over two months compared to 500 visits over the same period.
One-word keywords such as landscaping grew from 2 visits to 257 visits
New areas of interest such as koi ponds emerged, completely changing the clients business and opening new business opportunities
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SEO Tags
restructuring, SEO, search engine optimisation, SEO advice,
