Case Study: Increasing web site traffic quickly using Google Adwords

Client: http://www.fridges.co.za Date: 11/11/2009 17:20

Temperature Engineering is a large business in a very large market. The webpage was launched many years ago where it generated about 20 visitors per day. On the 9 April 2008 Temperature Engineering decided to implement DiscoverSEO’s Standard SEO package.

Adwords Implementation

On the 21 April 2008 we implemented Google Adwords and the amount of visitors increased by 360%. Adwords targets industry-specific users and only charges you, the customer when someone actually clicks the your ad. With this stratergy you can be sure that the visitors to your site are actually looking for your product and not just entering your site because of a broad keyword that has nothing to do with your business. The result is shown below where you can clearly see that visitors to the site are clicking through to the “contact us” page, which is the ultimate goal for any website.

Adwords Breakdown

After implementing the Adwords Campaign on the 21 April 2008 there was a significant increase in traffic for the first day or two followed by a steady flow over the following 2 weeks. At DiscoverSEO we are dedicated to improving your online campaigns: We check your Ad-Groups on a regular basis and adjust them where needed. On the 6 May 2008 we made a minor adjustment to the structure of the Adword Campaign for Temperature Engineering which resulted in a further 220% increase in the amount of traffic to the site.
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