SEO and Search Engine Marketing Articles

How building your website correctly from the outset will continue to benefit you now
Author: Megan Trow
With all the changes that have been happening lately in the world of SEO - Google buying YouTube, the Google Caffeine algorithm upgrade and the Bing and Yahoo merger - it is becoming increasing more difficult to keep up and stay ahead when it comes to optimizing your website.... read more

Times are tough, should you cut back on marketing your company?
Author: Jonathan Houston
In this current economic climate, companies are cutting corners with their marketing and advertising budgets at every corner; unfortunately they are doing so at their own peril. ... read more

So a search engine likes my site… Now what…?
Author: Jonathan Houston
Your SEO has pushed tons of traffic to your site using Google AdWords and other Pay Per Click traffic generation methods but these may not be converting into leads or extra enquiries and sales... read more

Bing has arrived in South Africa with local search
Author: Bryan Hornby
It has taken Microsoft many long years to finally realise that the reason no-one liked MSN Search and Live Search was because there was no immediate way to filter out all the other country's results. Bing now offers local search so you can narrow down the results.. read more

Organic Search versus Sponsored Search Results
Author: Bryan Hornby
Search results as delivered through the major search engines Google, MSN, Yahoo and AltaVisita can be catergorised into two marketing techniques: paid or sponsored listing in the form of pay-per-click advertising such as Google Adwords; and organic listing in the form of Search Engine Optimisation (SEO).. read more

Recession: Why Some Industries like Internet Marketing continue to thrive
Author: Jonathan Houston
Many sectors have been hit hard by this recession including the construction, financial and automotive industries. In-fact industries across the globe in various sectors have experienced significant declines in demand as a result of the recession. So why not internet marketing?... read more

Google Enhancements Place More Emphasis on Content
Author: Bryan Hornby
The latest improvements to Google’s algorithm place greater emphasis on quality content. Relevant content has always attracted excellent search engine ranking. Content which is interesting, relevant and frequently updated ensures that web-pages are indexed and served in search engine results pages... read more

Blogs and Blog Topics
Author: Desmond Struwig

Bloggers often wonder what topics they should or should not include in their blog. Many bloggers have interests and views they would like to discuss on their blogs but are not sure how it will affect their search engine ranking and readership... read more

Internet Explorer 8.1 Eagle Eyes
Author: Bryan Hornby

Has Internet Explorer finally caught up with the world? So much that they may even take back the market share that they have lost over the past few months to Mozilla.. read more

Time to look at gearing websites for mobile access
Author: Jennigay Coetzer

Smaller businesses need to start gearing up their websites for mobile access to accommodate the growing number of people that have internet capable mobile phones and want to access information while on the move. read more

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