SEO Article Archives

What You Should Pay for Search Engine Optimisation
Author: Judy Adams

Search engine optimisation (SEO), is becoming an important marketing discipline in South Africa. Many organisations are beginning to recognise the value of Internet marketing and allocating their marketing budgets to online media. read more

Crowdsourcing - How the Consumer is Producing the Product They Want
Author: Ceri James

Crowdsourcing is a novel concept in problem solving. It is based on the idea that (paraphrasing Wikipedia) tasks can be outsourced to an undefined and generally large group of people or community in the form of an open call. read more

Google' s Gmail Slams IE6 – Have They Gone Too Far?
Author: Ceri James

Google recently discouraged users of their popular Gmail service from using Micosoft’s Internet Explorer 6 (IE6). They seem to favor and encourage the use of alternative browsers such as Mozilla’s Firefox and Google’s very own recently launched Chrome. read more

Dealing with Duplicate Content: A Practical Guide
Author: Judy Adams

Many clients are not aware of the adverse effects of duplicate content when optimising their website and many do not realise that duplicate content appears on their websites. read more

Relevant content is key - An interview with Ceri James from DiscoverSEO
Author: Jennigay Coetzer

Our very own Ceri James was featured in an article on Business Day last month. The article covered the subject of 'relevant content' and featured interviews from companies such as Purple Cow and Encyclomedia... read more

The Rise of Social Media Optimisation - Internet Marketing Trends
Author: Desmond Struwig

Social Networking sites like Twitter and Muti (Local social media site) attract incredible volumes of international traffic because they allow users to interact socially on many levels.Social Media is on the rise and is rapidly becoming a hot internet marketing trend... read more

Personalised Search takes on new meaning with the launch of Google SearchWiki
Author: Bryan Hornby

Google SearchWiki has just been launched with a more personalised search experience. How will this change Google's algorithms in the future. DiscoverSEO can help you to understand a little more about this new search feature. read more

The real cost of deferring search engine optimisation
Author: Bryan Hornby

Should you wait to do SEO or should you act now? DiscoverSEO will run you through the benefits of including search engine optimisation from the beginning of your site launch. read more

Inside Adwords Pay Per Click (PPC)
Author: Ceri James

DiscoverSEO brings you the basic advantages and disadvantages of pay per click advertising. How can PPC boost your business? Is it even worth the time and money? read more

How to set up a blog in 5 easy steps
Author: Desmond Struwig

5 Simple easy to follow steps on how to get your blog going. Don't be intimidated, Blogging is quick, easy and fun. Find out how to get started. read more

Blogs and Blogging Simplified
Author: Desmond Struwig

Blog is the short term for weblog. Weblogs originated in the late 1990’s and were used as a log or list of links to web pages the author visited and considered to be interesting or relevant. read more

"Universal Search" and the need for new optimisation strategies.
Author: Bryan Hornby

The discipline known as SEO (Search Engine Optimisation) is based on the assertion that we understand how search engines work and what their algorithmic criteria are. read more